This article reports research findings which indicate that display location and facilities affect both the sale and pilferage of carton and single pack cigarettes. The basic data, together with ancillary information collected in the same study, provide insights into supermarket shopping behavior and suggestions on how merchandising efficiency might be improved.
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References
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American Tobacco Company, A New Look at Cigarette and Related Tobacco Products Merchandising in Supermarkets, New York, 1965, 3.
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BurgoyneD. G. and JohnstonC. B., “Are Shelf Space and Shelf Location Really Important?” The Business Quarterly, 33 (Summer 1968), 56–60.
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CoxKeith, “The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets,” Journal of Marketing Research, 1 (May 1964), 63–7.
