A rapid method for clustering variables is presented. The uses, values, limitations, and precautions are discussed, and several examples of diverse applications are given.
Get full access to this article
View all access options for this article.
References
1.
BarnettNorman L., “Developing Effective Advertising for New Products,” Journal of Advertising Research, 8 (December 1968), 13–20.
2.
CattellRaymond B., “A Note on Correlation Clusters and Cluster Search Methods,” Psychometrika, 9 (September 1944), 169–84.
3.
CattellRaymond B., “The Three Basic Factor-Analytic Research Designs—Their Interrelations and Derivations,” Psychological Bulletin, 49 (September 1952), 499–520.
4.
FrankRonald E. and GreenPaul E., “Numerical Taxonomy in Marketing Analysis: A Review Article,” Journal of Marketing Research, 5 (February 1968), 83–94.
5.
HarmanH. H., Modern Factor Analysis, 2nd ed., Chicago: University of Chicago Press, 1967.
McQuittyLouis L., “Capabilities and Improvements of Linkage Analysis as a Clustering Method,” Educational and Psychological Measurement, 24 (Autumn 1964), 441–56.
12.
MatthewsH. Lee and SlocumJohn W., Marketing Strategies in the Commercial Bank Credit Card Field, Chicago: Bank Public Relations and Marketing Association, 1968.
13.
SokalRobert R. and SneathPeter H., Principles of Numerical Taxonomy, San Francisco: Freeman, 1963.
14.
ThorndikeRobert L., Personnel Selection, New York: John Wiley and Sons, 1949.