BellWilliam E., “Consumer Innovators: A Market for Newness,” in GreyserStephen A., ed., Toward Scientific Marketing: Proceedings of the Winter Conference of the American Marketing Association, 1964, 85–93.
2.
DommermuthWilliam P., “The Effects of Behavioral Attributes Upon The Acceptance of New Products,” Proceedings of Southern Marketing Association, 1967, 45–9.
3.
GruenWalter, “Preference for New Products and Its Relationship to Different Measures of Conformity,” Journal of Applied Psychiology, (December 1960), 351–64.
4.
HayesSamuel P., Chairman, “The Adoption of New Products: Process and Influence,” Foundation for Research on Human Behavior, Ann Arbor: University of Michigan Press, 1959.
5.
KassarjianHarold H., “Social Character and Differential Preference for Mass Communication,” Journal of Marketing Research, 2 (May 1965), 146–53.
6.
KassarjianWaltraud, “A Study of Riesman's Theory of Social Character,” Sociometry, (September 1962), 213–30.
7.
NicosiaFrancesco M., Consumer Decision Processes, Englewood Cliffs, New Jersey: Prentice-Hall, Inc.1966, 132.
8.
RiesmanDavid, GlazerNathan and DennyReuel, The Lonely Crowd, New Haven, Connecticut: Yale University Press, 1950.
9.
RogersEverett M., Diffusion of Innovations, New York: The Free Press of Glencoe, 1962, 168–71.
10.
WoodsideArch G.Jr., “Social Character, Product Use and Advertising Appeals,” Journal of Advertising Research, 8 (December 1968), 31–6.
