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Book Review: Promotional Decisions using Mathematical Models

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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Book review

First published online November, 1969

Book Review: Promotional Decisions using Mathematical Models

and

Volume 6, Issue 4

https://doi.org/10.1177/002224376900600427

Abstract

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References

1.

Klein

Lawrence R.

, “The Estimation of Distributed Lags,” Econometrica, 26 (1958), 553–65.

2.

Massy

William F.

and Frank

Ronald E.

, “Short-Term Price and Dealing Effects in Selected Market Segments,” Journal of Marketing Research, 2 (May 1965), 171–85.

3.

Morrison

Donald G.

, “Interpurchase Time and Brand Loyalty,” Journal of Marketing Research, 3 (August 1966), 289.

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