Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: Advertising Measurement and Decision Making

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

Journal Homepage Submission guidelines

Restricted access

Book review

First published online November, 1969

Book Review: Advertising Measurement and Decision Making

Volume 6, Issue 4

https://doi.org/10.1177/002224376900600426

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

Restricted access

A Discriminant Model for Identifying Scenarios of Industrial New Product Failure

Restricted access

The Integration of Microcomputers in Marketing Research and Decision Making

Restricted access

Care Needed When Selecting Response Inducements In Mail Surveys Of Commercial Populations