Presenting the results of experiments as either statistically significant or not significant often ignores useful information for decision making. A more useful figure may be the probability of making the correct choice between two alternatives. Figures that indicate the magnitude of the difference are also important.
Get full access to this article
View all access options for this article.
References
1.
BakanDavid, “The Test of Significance in Psychological Research,” Psychological Bulletin, 66 (December 1966) 423–37.
2.
DunnetteMarvin D., Personnel Selection and Placement, Belmont, Calif.: Wadsworth Publishing Co., 1966.
3.
Ward EdwardsHarold Lindman and SavageLeonard J., “Bayesian Statistical Inference for Psychological Research,” Psychological Review, 70 (May 1963), 193–242.
4.
FisherRonald A., Statistical Methods and Scientific Inference, 2nd ed., Edinburgh, Scotland: Oliver and Boyd1959.
5.
FreundJohn E., Modern Elementary Statistics, Englewood Cliffs, N. J.: Prentice-Hall, Inc., 1967.
6.
GreenPaul E., “Bayesian Decision Theory in Pricing Strategy,” Journal of Marketing, 27 (January 1963), 5–15.
7.
GreenPaul E., “Bayesian Classification Procedures in Analyzing Customer Characteristics,” Journal of Marketing Research, 1 (May 1964), 44–50.
8.
HayesWilliam L., Statistics for Psychologists, New York: Holt, Rinehart and Winston, 1965.
9.
LindleyDennis V., Introduction to Probability and Statistics from a Bayesian View Point, Part 1. Probability and Part 2. Inference, London and New York: Cambridge University Press, 1965.