Abstract

Get full access to this article
View all access options for this article.
References
1.
Purnell
H. Benson
, “Fitting and Analyzing Distribution Curves of Consumer Choices,” Journal of Advertising Research , 5 (March 1955 ), 28 –34 .
2.
Purnell
H. Benson
, “Analysis of Irregular Two-Dimensional Distributions of Consumer Buying Choice,” Journal of Marketing Research , 3 (August 1966 ), 279 –88 .
3.
Clyde
H. Coombs
, A Theory of Data , New York : John Wiley & Sons, Inc. , 1964 .
4.
David
H. A.
, The Method of Paired Comparisons , London : Griffin , 1963 .
5.
Ralph
L. Day
, “Systematic Paired Comparisons in Preference Analysis,” Journal of Marketing Research , 2 (November 1965 ), 406 –11 .
6.
Ralph
L. Day
, “Simulation of Consumer Preferences,” Journal of Advertising Research , 5 (September 1965 ), 6 –10 .
7.
Joseph
O. Eastlack
Jr.
, “Consumer Flavor Preference Factors In Food Product Design,” Journal of Marketing Research , 1 (February 1964 ), 38 –42 .
8.
Gruber
Alin
, and
Lindberg
Barbara
, “Sensitivity, Reliability and Consumer Taste Testing,” Journal of Marketing Research , 3 (August 1966 ), 235 –8 .
9.
Alfred
A. Kuehn
, and
Day
Ralph L.
, “Strategy of Product Quality,” Harvard Business Review , 40 (November–December 1962 ), 100 –10 .
10.
James
R. Taylor
, “An Empirical Evaluation of Coombs’ Unfolding Theory,” Ph.D. thesis, University of Minnesota , 1967 .
