General and operational definitions of attitude imply assumptions that choice behavior is independent of situational factors. It is suggested that the attitude concept be redefined and choice behavior be studied as a function of the choice situation. The experiment in this article demonstrates the S-R inventory approach.
Get full access to this article
View all access options for this article.
References
1.
AllportG. W., “Attitudes,” in MurchisonC., ed., A Handbook of Social Psychology, Worcester: Clark University Press, 1935.
2.
AllportG. W., Personality: A Psychological Interpretation, New York: Holt, Rinehart and Winston, 1937.
3.
CampbellD. T., “The Indirect Assessment of Social Attitudes,”Psychological Bulletin, 47 (1950), 15–38.
4.
EndlerN. S., and McJ., HuntV., “Sources of Behavioral Variance as Measured by the S-R Inventory of Anxiousness,”Psychological Bulletin, 65 (1966), 336–46.
5.
EndlerN. S., and RosensteinA. P., “An S-R Inventory of Anxiousness,”Psychological Monographs, 76 (1962), 1–33.
6.
GoldineC. Gleser, CronbachL. J., and RajaratnamN., “Generalizability of Scores Influenced by Multiple Sources of Variance,”Psychometrika, 30 (1965), 395–418.
7.
GreenB. F., “Attitude Measurement,” in LindzeyG., ed., Handbook of Social Psychology, Vol. 1. Reading, Pa.: Addison-Wesley, 1954.
8.
McJ., HuntV., “Traditional Personality Theory in the Light of Recent Evidence,”American Scientist, 53 (1965), 80–96.
9.
KatzD., and StotlandE., “A Preliminary Statement to a Theory of Attitude Structure and Change,” in KochS., ed., Psychology: A Study of a Science, Vol. 3. New York: McGraw-Hill Book Co., 1959.
10.
KrechD., and CrutchfieldR. S., Theory and Problems of Social Psychology, New York: McGraw-Hill Book Co., 1948.
11.
KrechD., and BallacheyE. L., Individual in Society, New York: McGraw-Hill, Book Co., 1962.
12.
RotterJ. B., “Some Implications of a Social Learning Theory for the Prediction of Goal Directed Behavior from Testing Procedures,”Psychological Review, 67 (1960), 301–16.
