American and British repeat-buying habits are the same.
Get full access to this article
View all access options for this article.
References
1.
BrownG. H., “Brand Loyalty—Fact or Fiction?”Advertising Age, 23 (June 9 and 30, July 14 and 28, August 4 and 11, September 1 and 22, October 6, December 1, 1952), 24 (January 26, 1953).
2.
ChatfieldC., “Progress on a Simplified Model of Stationary Purchasing Behaviour,”Journal of the Royal Statistical Society A, 129 (October 1966), 317–67.
