There is an untapped potential for accomplishing needed marketing research work by using undergraduate and graduate marketing students. This note summarizes the results from two programs in which this has been done. In both instances students and marketing men have benefited.
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References
1.
Ford Data Sheet—“1966 Fellowship Program”
2.
Letters dated March 11 and April 11, 1966, to the writer from Mr. Walter Good, College Recruiting Section, Personnel and Organization Staff, Ford Motor Company.
3.
YoungEugene, and AlessiElizabeth, Students Research the Store, Rochester, N.Y.: College of Business, School of Retailing, Rochester Institute of Technology, August, 1964.
