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Book Review: Experimental Methods of Analyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategy

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online May, 1966

Book Review: Experimental Methods of Analyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategy

Volume 3, Issue 2

https://doi.org/10.1177/002224376600300225

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