➤ Quantitative research by marketing faculties and graduate students is hampered by a shortage of attainable data and by lack of knowledge about available reliable data. A marketing data bank serving as central clearing house and communications point would help to overcome these problems.
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References
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AldersonWroe, and ShapiroStanley J., “A Metropolitan Data Bank for the Business Community,”Business Horizons (Summer 1963), 53–62.
2.
National Science Foundation, “Comparisons of Earned Degrees Awarded 1901–1962—With Projections to 2000,” NSF 64–2, (January 13, 1964).
