This article shows that regional fears, jealousies, and animosities constitute invisible barriers to increased trade within CACM, and that the attitude toward the people of a given country is a factor in existing preconceptions regarding the products of that country.
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References
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BowkerA. H. and LiebermanG. J., Engineering Statistics, Englewood Cliffs, N. J.: Prentice-Hall, Inc., 1959, 286–364.
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JohnE. Freund and WilliamsFrank J., Modern Business Statistics, Englewood Cliffs, N. J.: Prentice-Hall Inc., 1958, 224–40.
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Joint Statement of the Presidents of Central America to the President of the United States of America, Regional Organization for Central America and Panama. A translation from ROCAP (Guatemala City: ROCAP, March 18, 1963), 14–6.
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Latin America's Merging Market, report by Business International Research (Guatemela City BI, February 1964), p. 1.
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Management Problems and Opportunities for Management Training in Central America, report by a Survey Team of the Harvard Graduate School of Business Administration, Division of International Activities. (Cambridge, Mass.: Harvard University Press, December 1963), 32.
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See footnote 2.
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OsgoodC. E., SuciG. J., and TannenbaumP. H., The Measurement of Meaning, Urbana, Ill.: University of Illinois Press, 1957.
