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Book Review: Product Strategy and Management/ Viewpoints of Leading Authorities

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online November, 1964

Book Review: Product Strategy and Management/ Viewpoints of Leading Authorities

Volume 1, Issue 4

https://doi.org/10.1177/002224376400100416

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