Two professional societies have recently adopted ethical codes for marketing research and surveys, and a third is in process of doing the same. With recent disclosures in Washington about practices in the field of audience measurement, there is increasing concern with ethics.
The author argues that no code of ethics can ever solve the situation, and cites some examples, several of which are controversial.
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References
1.
American Association for Public Opinion Research, Inc., Certificate of Incorporation and By-laws, 1963.
2.
Federal Trade Commission, Decision and Order in the Matter of A. C. Nielsen Company. Docket No. C-613, October 23, 1963.
3.
TwedtD. W., “Why a Marketing Research Code of Ethics?”Journal of Marketing, 27(1963), 48–50.
4.
“White House Busy Returning Gifts,”New York World Telegram, January 28, 1964.
