This paper describes research in which an empirical model was developed which predicted product recording accuracy based on product position in the diary form used, complexity of entry, frequency of purchase, and type of product.
Get full access to this article
View all access options for this article.
References
1.
AndersonT. W., “Probability Models for Analyzing Time Changes in Attitudes,” in LazarsfeldPaul (ed.), Mathematical Thinking in the Social Sciences, New York: The Free Press, 1954, 17–66.
2.
AnscombeFrank, “Estimating a Mixed-Exponential Response Law,”Journal of the American Statistical Association, 56(1961), 493–502.
3.
BarclayWilliam, “A Probability Model for Early Prediction of New Product Market Success,”Journal of Marketing, 27(January 1963), 63–68.
4.
BartonSamuel, “The Consumption Pattern of Different Economic Groups Under War Changes,”Journal of Marketing, 8(1943), 50–53.
5.
BoydHarper, and WestfallRalph, An Evaluation of Continuous Consumer Panels as a Source of Marketing Information, Chicago: American Marketing Association, 1960.
6.
CawlFranklin, “The Continuing Panel Technique,”Journal of Marketing, 8(1943), 45–50.
7.
DraytonLeslie, “Bias Arising in Wording Consumer Questionnaires,”Journal of Marketing, 19(1954), 140–145.
8.
EhrenbergA. S. C., “The Pattern of Consumer Purchases,”Applied Statistics, 8(1959), 26–41.
9.
EhrenbergA. S. C., “A Study of Some Potential Biases in the Operation of a Consumer Panel,”Applied Statistics, 9(1960), 20–27.
10.
FerberRobert, “Observations on a Consumer Panel Operation,”Journal of Marketing, 17(1953), 246–259.
11.
FourtLouis, and WoodlockJoseph, “Early Prediction of Market Success for New Grocery Products,”Journal of Marketing, 25(October 1960), 31–38.
12.
FrankRonald, “Brand Choice as a Probability Process,” in FrankRonald, KuehnAlfred, and MassyWilliam (eds.), Quantitative Techniques in Marketing Analysis, Homewood, Illinois: Richard Irwin, 1962, 372–389.
13.
HilgardErnest, Theories of Learning, New York: Appleton-Century-Crofts, Inc., 1956.
14.
KuehnAlfred, “Consumer Brand Choice—A Learning Process?” in FrankRonald, KuehnAlfred, and MassyWilliam (eds.), Quantitative Techniques in Marketing Analysis, Homewood, Illinois: Richard Irwin, 1962, 390–403.
15.
KuehnAlfred, “An Analysis of the Dynamics of Consumer Behavior and Its Implications for Marketing Management,” Unpublished Ph.D. dissertation, Carnegie Institute of Technology, 1958.
16.
LansingJ., GinsburgG., and BraatenK., An Investigation of Response Error, Urbana: Bureau of Economics and Business Research, University of Illinois, 1961.
17.
LewisHarrie, “A Comparison of Consumer Responses to Weekly and Monthly Purchase Panels,”Journal of Marketing, 12(1948), 449–454.
18.
LipsteinBenjamin, “The Dynamics of Brand Loyalty and Brand Switching,”Proceedings of the Fifth Annual Conference, Advertising Research Foundation (1959), 101–108.
19.
MadowWilliam, HymanHerbert, and JessenRaymond, Evaluation of Statistical Methods Used in Obtaining Broadcast Ratings, Report of the American Statistical Association Technical Committee on Broadcast Ratings to the House Committee on Interstate and Foreign Commerce, Washington: U.S. Government Printing Office, 1961.
20.
MetzJoseph, Accuracy of Response Obtained in a Milk Consumption Study, Ithaca, N. Y.: Cornell University, 1956.
21.
The National Consumer Panel, Chicago: Market Research Corporation of America, no date.
22.
NeterJohn, and WaksbergJohn, “Measurement of Non-Sampling Errors in a Survey of Home Owners Expenditures for Alterations and Repairs,”Proceedings of the 121st Annual Meeting, American Statistical Association, Social Statistics Section (1961), 201–210.
23.
PayneStanley, The Art of Asking Questions, Princeton: Princeton University Press, 1951.
24.
QuackenbushC. G., and ShafferJ. D., Collecting Food Purchase Data by Consumer Panel, East Lansing, Michigan: Michigan State University, 1960.
25.
QuackenbushC. G., “Demand Analysis from the M.S.C. Consumer Panel,”Journal of Farm Economics, 36(1954), 415.
26.
RewoldtStewart, Economic Effects of Marketing Research, Ann Arbor: University of Michigan Press, 1953.
27.
ShafferJames, “The Reporting Period for a Consumer Purchase Panel,”Journal of Marketing, 19(1955), 252–257.
28.
SudmanSeymour, “On the Accuracy of Recording of Consumer Panels,” Unpublished Ph.D. dissertation, University of Chicago, 1962.
29.
SudmanSeymour, “Maintaining a Consumer Panel,”Proceedings of the 42nd Annual Meeting, American Marketing Association (1959), 326–332.
30.
TelserLester, “The Demand for Branded Goods as Estimated from Consumer Panel Data,”Review of Economics and Statistics, 54(1962), 300–325.
31.
U.S. Department of Agriculture, Effects of Coupons and Special Offers on Sales of Margarine, Shortening, Salad and Cooking Oils, Market Research Report No. 356, 1959.
32.
U.S. Department of Agriculture, Establishing a National Consumer Panel From a Probability Sample, Marketing Research Report No. 40, 1953.
33.
U.S. Department of Agriculture, Problems of Establishing a Consumer Panel in the New York Metropolitan Area, Marketing Research Report No. 8, 1952.
34.
U.S. Department of Agriculture, Response Variations Encountered with Different Questionnaire Forms, Market Research Report No. 163, 1957.
35.
WadsworthR. D., “The Experience of a User of a Consumer Panel,”Applied Statistics, 1(1952), 169.
36.
WebberHarold, “The Consumer Panel: A Method of Media Evaluation,”Journal of Marketing, 9(1944), 137–140.
37.
WomerStanley, “Some Applications of the Continuous Consumer Panel,”Journal of Marketing, 9(1944), 132–136.