Restricted accessResearch articleFirst published online February, 1964

Introducing the Journal of Marketing Research

Volume 1, Issue 1https://doi.org/10.1177/002224376400100101

Abstract

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References

1.

Twedt

See D. W.

, “The American Marketing Association in 1960,” Journal of Marketing, 25 (July 1960), 57–61; and D. A. Kunstler, “American Marketing Association Membership in 1963,” Journal of Marketing, 27(October 1963), 51–54.

2.

Twedt

See D. W.

, Survey of Marketing Research—1963, Chicago: American Marketing Association, 1963.