You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Introducing the Journal of Marketing Research

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

Journal Homepage Submission guidelines

Restricted access

Research article

First published online February, 1964

Introducing the Journal of Marketing Research

Volume 1, Issue 1

https://doi.org/10.1177/002224376400100101

Abstract

Get full access to this article

View all access options for this article.

References

1.

Twedt

See D. W.

, “The American Marketing Association in 1960,” Journal of Marketing, 25 (July 1960), 57–61; and D. A. Kunstler, “American Marketing Association Membership in 1963,” Journal of Marketing, 27(October 1963), 51–54.

2.

Twedt

See D. W.

, Survey of Marketing Research—1963, Chicago: American Marketing Association, 1963.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Grocery Prices and Marketing Functions

Retricted access

Book Review: Advertising Careers for Women

Retricted access

Book Review: What Salesmen Think of Sales Managers

Retricted access

Deception in Brand Names