Group-Level and Intraindividual Stability of National Stereotypes

Abstract

In a 4-year longitudinal study, we investigated stereotype change in the context of increased intergroup contact. Specifically, using one pre- and two postmigration measurement points, we followed some 200 Ingrian Finns and their families migrating from Russia to Finland. Stereotypes of a typical Finn were conceptualized within the framework provided by Schwartz’s values theory. At the group level, migrants’ stereotype profiles were consensual, similar to Finns’s autostereotypes, somewhat accurate, and highly stable. However, mean-level changes indicated a process of disillusionment: Finns were increasingly perceived as less benevolent and more hedonistic. We argue that personal contact changes aspects of stereotypes related to communal characteristics, whereas contact with cultural institutions influences perceptions of conservativeness. Probably due to political climate, Finns were increasingly perceived as adhering to tradition and security values over stimulation. Although individual-level stereotypes were only moderately stable and stereotype change was heterogeneous, we could not predict individual-level changes.