Collective Form: An Exploration of Large-Group Writing 1998 Outstanding Researcher Lecture

Abstract

Whether a collective mind forms in large-group writing in the workplace is the focus of this article originally given as the 1998 ABC Outstanding Researcher Lec ture. This article is based on a five-year ethnographic study that describes and analyzes a three-month group writing process that created a computer service-level agreement, involving a 20-person cross-functional core more than 100 other collab orators at a major corporation. The article discusses "collective form" in two senses: First, a document's evolving form or superstructure produced a collective schema that allowed the group through a process of equilibration (Piaget, 1981) to adapt outsider boilerplate into a more situated general model and then into a sit uated document. Second, architectural forms motivated and molded group activity in several ways. To combat group apathy, the leaders appropriated an in-demand meeting room for the project, positioning the project as high-status in the center of the workflow. Group leaders prominently displayed a task completion check-off chart that, in a downsizing environment, helped both to coordinate group activity and to encourage completion.