The acculturation process involved when one organization is acquired by another, and the two organizational cultures merge, has not been adequately conceptualized in the strategic management literature. It is argued here that the acculturation process can be more fully understood by utilizing Lewin's (1951) force-field approach. In addition, major forces of cultural differentiation and organizational integration are identified. It is also argued that the dynamic acculturative change process will both influence and be influenced by postacquisition organizational performance. Predictions as to how post-acquisition performance influences subsequent acculturation modes are offered.
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