In their recent Human Relations article and subsequent rejoinder to three commentators, Alvesson and Kärreman make a number of assertions concerning the development of organizational discourse analysis and the current state of research in this area. We believe their emphasis on provocation results in an unsatisfactory problematization of discourse-based work with the result that there are significant problems with both their analysis of the literature and their solutions to the shortcomings that they believe exist. We discuss a number of reasons why we believe that readers should be wary of what they read about organizational discourse analysis in Alvesson and Kärreman’s work. Drawing on our critique of their article and rejoinder, we propose some ideas that we believe will be more useful in developing studies of organizational discourse than those put forward by these authors.
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