We argue that critical management studies (CMS) should be conceptualized as a profoundly performative project. The central task of CMS should be to actively and pragmatically intervene in specific debates about management and encourage progressive forms of management. This involves CMS becoming affirmative, caring, pragmatic, potential focused, and normative. To do this, we suggest a range of tactics including affirming ambiguity, working with mysteries, applied communicative action, exploring heterotopias and engaging micro-emancipations.
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