Many diversities for many services: Theorizing diversity (management) in service companies

Abstract

Contrary to current definitions of diversity as a set of a priori sociodemographic characteristics, this study re-conceptualizes diversity as an organizational product. Through the analysis of qualitative data from four service organizations, we show that organization-specific understandings of diversity are based on the way employees’ sociodemographic differences affect the organization of work, either contributing to it or hampering it. Such understandings of diversity, in turn, shape organization-specific approaches to diversity management. From our empirical results, we further inductively derive two dimensions of service processes that appear to play a central role in shaping diversity (management) in service organizations: customers’ proximity versus invisibility and diversity-customized versus profession-customized service. We conclude the article on a more critical note, reflecting on how specific constellations of work/understanding of diversity/diversity management enable and/or constrain employees’ agency, including the possibility to challenge existing power relations.