Effective use of media is an essential component of gifted program advocacy. Strategies for using media effectively include cultivating contacts with media personnel, targeting newsworthy content, and selecting an appealing format in which to feature the content. A gifted program's image can be enhanced by employing the Driver-Rider Matrix concept. The author provides practical suggestions for writing news releases and features, making radio and television presentations, conducting news conferences, and preparing a newsletter.
Get full access to this article
View all access options for this article.
References
1.
Alvino, J. (1990). The Driver-rider matrix. Unpublished manuscript. Glassboro State College, School of Education and Related Professional Studies , Glassboro, NJ.
2.
Alvino, J., & Myers, D. (1979. Utilizing media for effective public awareness in gifted and talented education. Sewell, NJ: Educational Improvement Center—South.
3.
Brodinsky, B. (Ed.). (1984). Idea book for the education editor. Glassboro, NJ: Edpress.
4.
Neff, G. T. (Ed.). (1988). Writer's market '89. Cincinnati: Writers Digest.
