Abstract
The process of housing improvement in Papua New Guinea (PNG) is a moderate one. This moderate rate of housing activity is largely due to an acute shortage in PNG of affordable, industrially produced modern building materials. The process is further hampered by increasingly changing personal consumer choice behavior. A survey was administered to a random sample of residents of the Burnbu settlement, one of the oldest and largest squatter settlement in Lae, PNG. The results of the study lend support to available evidence that a number of environmental factors play a major role in individual choice behavior.
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