Outback Steakhouse Korea has proven to be a successful casual-dining transplant from the United States. Highlighting the company's competitive advantages and core competencies, this study describes the critical success factors for this restaurant company. Key among the success factors is a decentralized structure that takes advantage of the business acumen of managing partners. A flexible approach that allowed the Korean chain to respond to the country's cultural patterns and market preferences is balanced with a strict approach to hiring and training.
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