The case of Outback Steakhouse Korea provides almost a textbook example of a five-point framework for competitive advantage. The framework suggests that companies must manage and blend resources in the following five categories: (1) financial resources, (2) physical resources, (3) human resources, (4) organizational knowledge and learning, and (5) general organizational resources (including brand names and relationships with stakeholders). Outback Korea has deftly combined resources in these five categories for considerable advantage and must continue to do so.
Barney, J.B.1991. Firm resources and sustained competitive advantage . Journal of Management17 (1): 99-120.
2.
Barney, J.B.1997. Gaining and sustaining competitive advantage. Reading, MA: Addison-Wesley.
3.
Barney, J.B., and A.M. Arikan.The resource-based view: Origins and implications. In The Blackwell handbook of strategic management, ed. M. A. Hitt, R. E. Freeman , and J. S. Harrison, 124—88. Oxford, UK: Blackwell.
4.
Bulkeley, W.M.1994. The latest thing at many companies is speed, speed, speed . Wall Street Journal, December 23.
Harrison, J., and C. Enz.2005. Strategic hospitality management: Concepts and cases. New York: Wiley.
7.
Harrison, J.S., M.A. Hitt, R.E. Hoskisson, and R.D. Ireland.1991. Synergies and post-acquisition performance: Differences versus similarities in resource allocations. Journal of Management17 (1): 173-90.
8.
Hitt, M.A., R.D. Ireland, and R.E. Hoskisson.1995. Strategic management: Competitiveness and globalization. Minneapolis, MN: West.
9.
Koch, M.J., and R.G. McGrath.1996. Improving labor productivity: Human resource management policies do matter. Strategic Management Journal17:335-54.
10.
Mahoney, J.T., and J.R. Pandian.1992. The resource-based view within the conversation of strategic management. Strategic Management Journal13:363-80.
11.
Penrose, E.T.1959. Theory of the growth of the firm. New York: Wiley.
12.
Ponsonby-McCabe, S.2006. Understanding brands as experiential spaces: Axiological implications for marketing strategists. Journal of Strategic Marketing12 (June): 175-89.
13.
Porter, M.1996. What is strategy?Harvard Business Review74 (November-December): 64.
14.
Vesey, J.T.1991. The new competitors: They think in terms of “speed-to-market .” Academy of Management Executive5 (2): pp. 23-33.
15.
Wernerfelt, B.1984. A resource-based view of the firm. Strategic Management Journal5:171-80.
