The Canadian forest sector provides a rich contextual basis for examining organizational legitimacy and legitimating mechanisms. The author used qualitative methods and discourse analysis to explore how the Canadian forest sector exhibits a hybrid mix of substantive and symbolic management of legitimacy and of procedural and symbolic processes of legitimation. Findings support the mystifying nature of “green” legitimation and the superficial and mystifying nature of some of the discourse that is being used in this sector. In some cases, language is being used to attempt to change definitions of social legitimacy to enhance a record of sustainable forest management practice.
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