El siguiente estudio explora el autoconcepto en 410 estudiantes mestizos de la Universidad Intercultural de Chiapas (144), la Universidad Autónoma de Chiapas (124) y la Universidad de los Altos de Chiapas (142). Nuestro objetivo era comparar los resultados de la tarea de autoconcepto personal y social (TAPS) entre los estudiantes que atendían a una de estas tres universidades. De acuerdo con la perspectiva cultural de la cognición situada, esperábamos encontrar distintos autoconceptos ya que los estudiantes participaban en distintos entornos educativos. Específicamente, esperábamos que los estudiantes que asistían a la Universidad Intercultural de Chiapas puntuarían significativamente superior en categorías sociales en sus autoconceptos que los estudiantes que asistían a la Universidad privada de los Altos de Chiapas y la Universidad Autónoma de Chiapas. Los resultados apoyan dicha hipótesis. Se realizó un análisis de la varianza (ANOVA) mostrando diferencias estadísticamente significativas en los grupos estudiados. Se sugiere que los procesos proximales son los mecanismos a través de los cuales la cultura influye en los individuos.
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