Abstract
Motivating students to learn and apply operations management concepts is an important aspect of the learning process in an operations management class. While an emphasis on techniques and pedagogical technology has some motivational benefits, this paper proposes an emphasis on student/teacher interaction and a deeper understanding of complex situations. To support this approach, publishers should provide the materials to effectively use the new classroom technologies and the tools to support a wide variety of teaching styles. In addition, publishers should provide creative cross‐functional simulations so that students can understand the role of operations management in the context of the firm. Finally, rich decision‐making environments are needed to put the students in more realistic situations.
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