The MetaPharmacy: What Happens When Big Pharma Goes Virtual?

Abstract

Get full access to this article

View all access options for this article.

References

Missakian

Biohaven's latest Nurtec campaign helps people migraine-proof their Twitter feeds. https://www.fiercepharma.com/marketing/biohavens-latest-nurtec-campaign-helps-people-migraine-proof-their-twitter-feeds (accessed Nov. 7, 2022).

Wiederhold

. Metaverse games: game changer for healthcare?. Cyberpsychology, Behavior, & Social Networking, 2022; 25:267–269.

FN Media Group

LLC

. Pharmacy giant files patent to join the Metaverse. https://www.prnewswire.com/news-releases/pharmacy-giant-files-patent-to-join-the-metaverse-301508616.html (accessed Nov. 7, 2022).

Hagen

Hollywood and the Metaverse's effect on pharma's content. https://pharmaphorum.com/views-and-analysis/hollywood-and-the-metaverses-effect-on-pharmas-content/ (accessed Nov. 7, 2022).