Environmental policy depends for its success on public participation. However, the scientific construction of environmental issues often means that such participation in policy-making is difficult when the public is not considered scientifically `expert'. Even if the notion of `expertise' is broadened to deal with this problem, this does not ensure truly `public'—i.e. lay—involvement, because lay ideas are still not included but are discounted as `non-scientific'. Further, emphasis on the scientific and environmental education of the general public will not guarantee policy implementation by individuals. Therefore, if we wish to design environmental policy that can be successfully implemented, we must consider other ways in which people relate to their environments as well as through scientific mediation—ways in which people `understand' their environments through culture, morality and social interaction—and build these into environmental policy.
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