AlbaJ. W.HutchinsonJ. W. (1987, March), Dimensions of consumer expertise. Journal of Consumer Research, 13, 411–54.
2.
AldersonW. (1957). Marketing behavior and executive action: A functionalist approach to marketing theory.Homewood, IL: Richard D. Irwin.
3.
AndreasenA. R. (1993). Presidential address: A social marketing research agenda for consumer behavior researchers. Advances in Consumer Research, 20, 1–4.
4.
AndreasenA. R. (1994, Spring). Social marketing: Its definition and domain. Journal of Public Policy and Marketing, 13, 108–114.
5.
AndreasenA. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment.San Francisco: Jossey-Bass.
6.
BagozziR. P. (1978, March/April). Marketing as exchange: A theory of transactions in the marketplace. American Behavioral Scientist, 21, 535–556.
7.
BanduraA. (1997). Self-efficacy: The exercise of control.New York: W. H. Freeman.
8.
BlackH. C. (1990). Definitions of the terms and phrases of American and English jurisprudence, ancient and modern (6th ed.). St. Paul, MN: West.
9.
BlockF. (1994). The roles of the state in the economy. In SmelserN. J.SwedbergR. (Eds.), The handbook of economic sociology (pp.691–710). Princeton, NJ: Princeton University Press.
10.
BrockD. (1983). Paternalism and promoting the good. In SantoriusR. (Ed.), Paternalism (pp. 237–460). Minneapolis: University of Minnesota Press.
11.
BuchananJ. M. (1971). The bases for collective action.New York: General Learning Press.
12.
ColemanJ. S. (1990). Foundations of social theory.Cambridge, MA: Harvard University Press.
13.
DawesR. (1980). Social dilemmas. Annual Review of Psychology, 31, 69–93.
14.
DawkinsR. (1976). The selfish gene.Oxford: Oxford University Press.
15.
DicksonP. R. (1992, January). Toward a general theory of competitive rationality. Journal of Marketing, 56, 69–83.
16.
GaskiJ. F. (1984, Summer). The theory of power and conflict in channels of distribution. Journal of Marketing, 48, 9–29.
17.
HankinJ. R.FirestoneI. J.SloanJ. J.AgerJ. W.GoodmanA. C.SokolR. J.MartierS. S. (1993). The impact of the alcohol warning label on drinking during pregnancy. Journal of Public Policy and Marketing, 12(1), 10–18.
18.
HardinG. (1968). The tragedy of the commons. Science, 162, 1243–1248.
19.
HastingsG. B.ElliottB. (1993). Social marketing practice in traffic safety. In Organization for Economic Cooperation and Development Scientific Expert Group (Eds.), Marketing of traffic safety (pp. 35–53). Paris: Organization for Economic Cooperation and Development.
20.
HausmanD. M.McphersonM. S. (1996). Economic analysis and moral philosophy.New York: Cambridge University Press.
21.
HoustonF. S.GassenheimerJ. B.MaskulkaJ. M. (1992). Marketing exchange transactions and relationships.Westport, CT: Quorum Books.
22.
HoustonF. S.GassenheimerJ. B.MaskulkaJ. M. (1994). Marketing exchange relationships, transactions, and their media.Westport, CT: Quorum Books.
23.
HuntS. D. (1976, July). The nature and scope of marketing. Journal of Marketing, 40, 17–28.
24.
KahnemanD.SlovicP.TverskyA. (1982). Judgment under uncertainty: Heuristics and biases.Cambridge, MA: Cambridge University Press.
25.
KotlerP. (1972, April). A generic concept of marketing. Journal of Marketing, 36, 46–54.
KotlerP.LevyS. J. (1969, January). Broadening the concept of marketing. Journal of Marketing, 33, 10–15.
28.
KotlerP.RobertoE. L. (1989). Social marketing: Strategies for changing public behavior.New York: The Free Press.
29.
KotlerP.ZaltmanG. (1971, July). Social marketing: An approach to planned social change. Journal of Marketing, 35, 3–12.
30.
LindblomC. E. (1977). Politics and markets. NewYork: Basic Books.
31.
LloydW. F. (1833). Two lectures on the checks to population.Oxford, England: Oxford University.
32.
MacinnisD. J.MoormanC.JaworskiB. J. (1991, October). Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads. Journal of Marketing, 55, 32–53.
33.
MansbridgeJ. J. (1990). Beyond self interest.Chicago: University of Chicago Press.
34.
MarksA. S. (1997, May). Private sector collaboration in social marketing health research: Examples from South Africa. Paper presented at the Innovations in Social Marketing Conference, Boston, MA.
35.
MatarazzoJ. D. (1984). Behavioral health: A 1990 challenge for the health sciences professions. In MatarazzoJ. O.WeissS. M.HordJ. A.MillerN. E.WeissS. M. (Eds.), Behavioral health: A handbook of health enhancement and disease prevention (pp. 340). New York: Wiley.
36.
MessickM.BrewerK. (1983). Solving social dilemmas: A review. In WheelerL.ShaverP. (Eds.), Review of personality and social psychology.Beverly Hills, CA: SAGE Publications.
37.
MillJ. S. (1991). On liberty and other essays (GrayJ., Ed.). Oxford, England: Oxford University Press. (Reprinted from Mill, J. S. (1865). On liberty. London: Longman, Green, & Longman, Roberts.).
38.
OlsonM. (1965). The logic of collective action.Cambridge: Harvard University Press.
39.
OuchiW. G. (1980, March). Markets, bureaucracies, and clans. Administrative Science Quarterly, 25, 129–141.
40.
ParkC. W.MittalB. (1985). A theory of involvement in consumer behavior: Problems and issues. In ShethJ. N. (Ed.), Research in consumer behavior (Vol. 1, pp. 201–231). Greenwich, CT: JAP Press.
41.
RanganV. K.KarimS.SandbergS. K. (1996, May/June). Do better at doing good. Harvard Business Review, 74, 42–54.
42.
RasmusonM.SeidelR.SmithW. A.BoothE. M. (1988). Communication for child survival (Document ID. No. PN-ACA-217)Washington, DC: U.S. Agency for International Development & Academy for Educational Development.
43.
RogersE. M. (1962). Diffusion of innovations.New York: Free Press.
44.
RothschildM. L. (1979, Spring). Marketing education in nonbusiness situations or why it's so hard to sell brotherhood like soap. Journal of Marketing, 43, 11–20.
45.
SaurM. (1998). A marketing view of binge drinking on college campuses. Unpublished senior honors thesis, University of Wisconsin - Madison.
46.
SchellingT. C. (1978). Micromotives and macrobehavior.New York: W. W. Norton.
47.
ShapiroB. P. (1973, September/October). Marketing for nonprofit organizations. Harvard Business Review, 51, 123–132.
48.
ShethJagdish N.GardnerD. M.GarrettD.E. (1988), Marketing theory: Evolution and evaluation.New York: John Wiley & Sons.
49.
SkinnerB. F. (1935). The generic nature of the concepts of stimulus and response. Journal of General Psychology, 12, 40–65.
50.
SmithA. (1776/1937). An inquiry into the nature and causes of the wealth of nations.New York: Random House.
51.
SmithW. (1993). The future of social marketing. Paper presented at the Marketing Conference on Creating Successful Partnerships, Carleton University, Ottawa, Canada.
52.
SmithW. (1996). Marketing and public health: Applying tested techniques to promote public health activities. Paper presented at the Promoting Public Health in an Era of Change Meeting of the Agency for Health Care Policy and Research, User Liaison Program, Towson, MD.
53.
SoberE.WilsonD. S. (1998). Unto others: The evolution and psychology of unselfish behavior.Cambridge, MA: Harvard University Press.
54.
TaylorM.SingletonS. (1993). The communal resource: Transaction costs and the solution of collective action problems. Politics & Society, 21(2), 195–214.
55.
TellisG.J. (1988, November). The price elasticity of selective demand: A meta-analysis of econometric models of sales. Journal of Marketing Research, 25, 331–341.