Conference Abstracts

Andreasen A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment.San Francisco: Jossey-Bass.

Bryant C. A. Salazar B. (1996). Social marketing: A tool for excellence. In Phillips V. (Ed.), Proceedings of the 5th annual social marketing in public health conference (pp. 7–28). Tampa, FL: University of South Florida College of Public Health.

Kotler P. Andreasen A. R. (1996). Strategic marketing for nonprofit organizations (5th ed.). Englewood Cliffs, NJ: Prentice-Hall.

Lefebvre C. Flora J. A. (1988). Social marketing and public health intervention. Health Education Quarterly, 15(3), 299–315.

Lindenberger J. (1995). Working with the production team. Social Marketing Quarterly, 2(2), 15–16.

Ling J. C. Franklin B. Lindsteadt A. K. Janis F. Gearon S. (1992). Social marketing: Its place in public health. Annual Reviews in Public Health, 13, 341–362.

Maibach E. Cotton D. (1995). Moving people to behavior change: A staged social cognitive approach to message design. In Maibach E. Parrot R. (Eds.), Designing health messages: Approaches from communication theory and public health practice (pp. 41–64). Thousand Oaks, CA: SAGE Publications.

Malafarina K. Loken B. (1993). Progress and limitations of social marketing: A review of empirical literature on the consumption of social ideas. In Rothschild M. McAlister L. (Eds.), Advances in Consumer Research, Vol. 20 (pp. 397–404). Provo, UT: Association for Consumer Research.

Myers J. H. (1996). Introduction to market segmentation. In Myers J. H. , Segmentation and position for strategic marketing decisions (pp. 16–35). Chicago: American Marketing Association.

Myers J. H. (1996). Some common basis variables. In Myers J. H. , Segmentation and position for strategic marketing decisions (pp. 36–66). Chicago: American Marketing Association.

Novelli W. D. (1990). Applying social marketing to health promotion and disease prevention. In Glanz K. Lewis F. M. Rimer B. K. (Eds.), Health behavior and health education (pp. 342–369). San Francisco: Jossey-Bass.

Rangun V. K. Karim S. (1991). Teaching note: Focusing the concept of social marketing.Cambridge, MA: Harvard Business School.

Rothschild M. L. (1999). Carrots, sticks and promises: A conceptual framework for the management of public health and social issue behaviors. Journal of Marketing, 63(4), 24–37.

Sutton S. M. Balch G. I. Lefebvre C. (1995). Strategic questions for consumer-based health communications. Public Health Reports, 110, 725–733.

Weinstein A. (1994). Market segmentation.Chicago: Irwin.

Zucker D. (1989). The advertising agency: Your partner in communications.Washington, DC: Porter Novelli.

Andreasen A. R. (1998). Cheap but good marketing.Homewood, IL: Dow Jones - Irwin.

Breen G. Blankenship A. B. (1979). Do-it-yourself marketing research.Columbus, OH: Grid.

Patton M. Q. (1980). Qualitative evaluation methods.Beverly Hills, CA: SAGE Publications.

Clark N. M. Mcleroy K. R. (1995). Creating capacity through health education: What we know and what we don't. Health Education Quarterly, 23(3), 273–289.

Glanz K. Rimer B. K. (1995). Theory at a glance: A guide for health promotion practice. National Cancer Institute. [On-line]. Available: http://rex.nci.mh.gov/NCI_Pub_Interface/Theory_at_glance/HOME.html.

Sutton S. M. Balch G. I. Lefebvre R. C. (1995). Strategic questions for consumer based health communications. Public Health Reports, 110(6), 725–729.

Walsh D. C. Rudd R. E. Moeykens B. A. Moloney T. W. (1993, Summer). Social marketing for public health. Health Affairs, 104–119.

Andreasen A. R. (1993). Presidential address: A social marketing research agenda for consumer behavior researchers. In Rothschild M. McAlister L. (Eds.), Advances in consumer research, Vol. 20 (pp. 1–5). Provo, UT: Association for Consumer Research.

Andreasen A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment.San Francisco: Jossey-Bass.

Andreasen A. R. (1997). Challenges for the science and practice of social marketing. In Goldberg M. E. Fishbein M. Middlestadt S. E. (Eds.), Social marketing: Theoretical and practical perspectives (pp. 3–20). Mahwah, NJ: Lawrence Erlbaum.

Andreasen A. R. (1997). Prescriptions for theory-driven social marketing research: A response to Goldberg's alarms. Journal of Consumer Psychology, 6(2), 189–196.

Social Marketing Institute. (2000). Social Marketing Institute [On-Line]. Available: http://www.social-marketing.org/index.html.

Bonk K. Griggs H. Tynes E. (1999). The Jossey-Bass guide to strategic communications for non-profits.San Francisco: Jossey-Bass.

Krueger R. A. (1994). Focus groups: A practical guide for applied research (2nd ed.). Thousand Oaks, CA: SAGE Publications.

Ritchie K. (1995). Marketing to generation X.New York: Lexington Books.

Zollo P. (1995). Wise up to teens.Ithaca, NY: New Strategist.

Pertschuk M. Wilbur P. (1991). Media advocacy: Reframing public debate.Washington, DC: Benton Foundation.

Wallack L. (1994). Media advocacy: A strategy for empowering people and communities. Journal of Public Health Policy..

Wallack L. Woodruff K. Dorfman L. Diaz I. (1999). News for a change.Thousand Oaks, CA: SAGE Publications.

Clark N. M. Mcleroy K. R. (1995). Creating capacity through health education: What we know and what we don't. Health Education Quarterly, 23(3), 273–289.

Mcdermott R. J. (2000). Social marketing: A tool for health education. American Journal of Health Behavior, 24(1), 6–10.

Sutton S. M. Balch G. I. Lefebvre R. C. (1995). Strategic questions for consumer based health communications. Public Health Reports, 110(6), 725–729.

Walsh D. C. Rudd R. E. Moeykens B. A. Moloney T. W. (1993, Summer). Social marketing for public health. Health Affairs, 104–119.

Barrett R. E. (1994). Using the 1990 U.S. census for research.Thousand Oaks, CA: SAGE Publications.

Claritas, Inc. (1994). PRIZM methodology.San Diego, CA: Author.

Goldman K. D. Schmalz K. J. (2000, January). The gist of GIS (geographic information systems). Health Promotion Practice, 1(1), 11–14.

Harris R. L. (1996). Information graphics: A comprehensive illustrated reference. Visual tools for analyzing, managing, and communicating.Atlanta, GA: Management Graphics.

Lavin M. R. (1996). Understanding the census: A guide for marketers, planners, grant writers and other database users.Kenmore, NY: Epoch Books.

Meyers J. H. (1996). Segmentation and positioning for strategic marketing decisions.Chicago, IL: American Marketing Association.

National Cancer Institute. (1998). Consumer health profile: A unique system to identify, describe, and reach your target audience. Brochure #T984 available from the National Cancer Institute, Office of Cancer Communications, Bldg. 31, Rm. 10A03, 31 Center Dr., MSC 2580, Bethesda, MD 20892–2580.

Pollard W. E. Kirby S. D. (1999, August). Geographic information systems (GIS), public health data, and syndicated market research databases in health communication. Panel conducted at the National Conference on Health Statistics, National Center for Health Statistics, Washington, DC.

Slater M. D. (1996). Theory and method in health audience segmentation. Journal of Health Communication, 1, 267–283.

Weeks J. R. (1996). Population: An introduction to concepts and issues.Belmont, CA: Wadsworth.

Weinstein A. (1994). Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict consumer behavior.Chicago: Probus.

Weiss M. J. (1989). The clustering of America.New York: Harper & Row.

Weiss M. J. (1999). The clustered world: A guide to lifestyles in America and beyond.New York: Little Brown.

Harper G. W. Carver L. J. (1999). “Out of the mainstream” youth as partners in collaborative research: Exploring benefits and challenges. Health Education and Behavior, 26(2), 250–256.

Hart R. (1997). Children's participation: The theory and practice of involving young citizens in community development and environmental care. New York: Earthscan.

Hart R. Daiute C. Iltus S. Kritt D. Rome M. Sabo K. (1997). Developmental theory and children's participation in community organizations. Social Justice, 24(3), 33–63.

Kelly D. M. (1993, Spring). Secondary power source: High school students as participatory researchers. The American Sociologist, 8–26.

Landis D. C. Alfonso M. Ziegler S. E. Christy J. Abrenica K. Brown K. M. (1999). Training youth to conduct focus groups and interviews. Social Marketing Quarterly, 5(4), 23–29.

Lee F. C. H. Murdock S. Paterson C. (1996). An investigation of strategies for preparing teenagers for cross-age and peer teaching roles: Implications for linking research and practice.RIE, June 1998, 3–7. (ERIC Document Reproduction Service No. ED 416 052).

Schwab M. (1997). Sharing power: Participatory public health research with California teens. Social Justice, 24(3), 11–32.

California Department Of Health Services/Public Health Institute. (1997, December). A literature review for California Project LEAN Food on the Run campaign..

California Project Lean'S Food On The Run Campaign, California Department Of Health Services/Public Health Institute. (1998, April). Key informant interviews with students, experts and LEAN regional coordinators about healthy eating, physical activity and multicultural youth..

California Project Lean'S Food On The Run Campaign, California Department Of Health Services/Public Health Institute (1998, November). A field testing top-line report..

California Project Lean'S Food On The Run Campaign and California Nutrition Network, California Department Of Health Services/Public Health Institute. (1998, August). A summary report on adolescent behaviors, perceptions, values & attitudes on health, nutrition and physical activity: A qualitative exploration..

Meredith C. M. Dwyer J. T. (1991). Nutrition and exercise: Effects on adolescent health. Annual Review of Public Health, 12, 309–333.

Munoz K. A. Krebs-Smith S. M. Ballard-Barbash R. Cleveland L. E. (1997). Food intakes of U.S. children and adolescents. Pediatrics, 100(3), 323–329.

Rogers E. M. (1983). Diffusion of innovations (3rd ed.). New York: Free Press.

Samuels S. Craypo L. & California Project Lean/Public Health Institute. (2000, February). 2000 California high school fast food survey..

Sutton S. G. Lefebvre R. C. (1995, November/December). Strategic questions for consumer-based health communications. Public Health Reports, 725–733.

Teenage Research Unlimited. (1998, Fall). Teenage marketing and lifestyle survey..

U.S. Department Of Health and Human Services (Usdhhs). (1996). Physical activity and health: A report of the Surgeon General.Atlanta, GA: USDHHS, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion.

Anderson J. Metz J. (1993). Contributions of dietary calcium and physical activity to primary prevention of osteoporosis in females. Journal of the American College of Nutrition, 12(4), 378–383.

Block G. Norris J. C. Mandel R. M. Disogra C. (1995). Sources of energy and six nutrients in diets of low-income Hispanic American women and their children: Quantitative data from Hispanic health and nutrition examination survey, 1982–1984. Journal of the American Dietetic Association, 95(2), 195–208.

Chavez R. Juarez and Associates (1997, November). Focus group research with low income White, African American, and Latino women with school-aged children who do and do not use food stamps.Cancer Prevention and Nutrition Section, California Department of Health Services.

Fleming K. Heimbach J. (1994). Consumption of calcium in the U.S.: Food sources and intake levels. Journal of Nutrition, 124(Supplement), 1426S–1430S.

Ford E. (1998). Race, education, and dietary cautions: Findings from the third national health and nutrition examination survey. Ethnicity and Disease, 8(1), 10–20.

Guendelman S. Adams B. (1995). Dietary intake among Mexican American women: Generational differences and a comparison with White non-Hispanic women. American Journal of Public Health, 85(1), 20–25.

Kelch D. (1998). Changing the healthcare landscape: Baby boomers focus on education, prevention as they approach menopause.Oakland, CA: The Field Institute, California Center for Health Improvement, and the Foundation for Osteoporosis Research and Education.

Klesges R. C. Harmon-Clayton K. Ward K. D. Kaufman E. M. Haddock C. K. Talcott G. W. Lando H. A. (1999). Predictors of milk consumption in a population of 17- to 35-year-old military personnel. Journal of the American Dietetic Association, 99(7), 821–826.

Lohman T. Going S. Pamenter R. Hall M. Boyden T. Houtkooper L. Ritenbaugh C. Bare L. Hill A. Aickin M. (1995). Effects of resistance training on regional and total bone mineral density in premenopausal women: A randomized prospective study. Journal of Bone and Mineral Research, 10(7), 1015–1024.

Miller G. Steinbach T. Jarvis J. (1995). The challenge: Motivating women to increase calcium intake from dairy foods. Journal of the American College of Nutrition, 14(4), 309–10.

National Academy Of Sciences, Standing Committee On The Scientific Evaluation Of Dietary Reference Intakes, Food and Nutrition Board, Institute Of Medicine. (1997). Dietary reference intakes for calcium, phosphorus, magnesium, vitamin D, and fluoride.Washington, DC: National Academy Press, 71–145.

National Institute Of Health, Osteoporosis and Related Bone Disorders, National Resource Center. (2000, April). Osteoporosis and African American women [On-line]. Available: http://www.osteo.org/afrc_amer.html.

National Institutes Of Health, Osteoporosis and Related Bone Disorders, National Resource Center. (2000, April). Osteoporosis and Latina women [On-line]. Available: http://www.osteo.org/latino.html.

National Osteoporosis Foundation. (1997, January). 1996 and 2015 osteoporosis prevalence figures: State-by-state report.Washington, DC: Author.

Recker R. Davies M. Hinders S. Heaney R. Stegman M. Kimmel D. (1992). Bone gain in young adult women. Journal of the American Medical Association, 268(17), 2403–2408.

U.S. Public Health Services Office On Women'S Health, U.S. Department Of Health and Human Services and The National Osteoporosis Foundation. (1996, September). Summary proceedings of the National Osteoporosis Education Campaign task force meeting, Washington, DC.Washington, DC: U.S. Department of Health and Human Services.

Weaver C. (1994). Age related calcium requirements due to changes in absorption and utilization. Journal of Nutrition, 124(14), 18S–25S.

Wechsler H. Wernick S. (1992). A social marketing campaign to promote low-fat milk consumption in an inner-city Latino community. Public Health Reports, 107(2), 202–207.

Women'S Health Council, Association Of State and Territorial Chronic Disease Program Directors. (1999, November). Osteoporosis 2000: A resource guide for state programs.Washington, DC: Author.

Aaker D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name.New York: Free Press.

Aaker D. A. (1996). Building strong brands.New York: Free Press.

Belinoff B. (November 11, 1998). Rebuilding organizations. [On-line]. Available: http://www.mkt4change.com/rebuilding_organizations.htm.

Cooke C. H. (1995). Social marketing and the image of public health. Social Marketing Quarterly, 2(2), 3–6.

Gladwell M. (2000). The tipping point: How little things can make a big difference.Boston, MA: Little Brown.

Goldberg M. E. (1995). Social marketing: Are we fiddling while Rome burns?Journal of Consumer Psychology, 4(4), 347–370.

Prochaska J. O. Norcross J. C. Diclemente C. C. (1994). Changing for good: The revolutionary program that explains the six stages of change and teaches you how to free yourself from bad habits.New York: William Morrow.

Bryant C. A. (Ed.). (2000). Special issue: CDC's Prevention Marketing Initiative project. Social Marketing Quarterly, 6(1).

Dabla A. Smith W. A. Bossi R. P. (1997). VMT Youth Initiative: Community-based solutions to community-defined problems. In Review of Recent Research [Online]. Available: http://www.letkidslead.org/publications/vmt-review-html/toc.html.

Social Marketing Institute. (2000). Success stories: Florida “TRUTH” campaign [On-line]. Available: http://www.social-marketing.org/success/truth.html.

Cabanero-Verzosa C. Bernaje M. G. De Guzman E. M. Hernandez J. R. S. Reodica C. N. Taguiwalo M. M. (December, 1989). Managing a communication program on immunization. Republic of the Philippines: The Department of Health and the HEALTHCOM Project, conducted by the Academy for Educational Development for the U.S. Agency for International Development.

Doak C. C. Doak L. G. Root J. H. (1996). Teaching patients with low literacy skills (2nd ed.). Philadelphia: Lippincott.

Edmonson K. S. Spell J. J. (1991, July). Written materials and the client with low literacy skills. Infants and Young Children, 4(1), 62–67.

Nitzke S. (1989, September/October). Improving the effectiveness of nutrition education materials for low literacy clients. Nutrition Today, 17–23.

Plimpton S. Root J. (1994). Materials and strategies that work in low literacy health communication. Public Health Reports, 109(1), 86–92.

Primas P. Lefor N. Johnson J. Helms S. M. Coats L. Coe M. K. (1992, February). Prenatal literature testing: A pilot project. Journal of Community Health, 17(1), 61–67.

Salazar B. P. Bryant C. A. Kent E. B. (1997). Applications of materials pretesting to Florida's Healthy Start program. Journal of Health Education, 28(6), 357–363.

Smith W. A. (1993, May). Dollars, data, and decisions: The role of program research in social change.Washington, DC: Academy for Educational Development. (Available from the Academy for Educational Development; 1255 Twenty-Third Street N.W., Suite 400, Washington, DC 20037.).

Smith W. A. Debus M. (1988, October). The role of qualitative research in AIDS prevention.Washington, DC: Academy for Educational Development. (Available from the Academy for Educational Development; 1255 Twenty-Third Street N.W., Suite 400, Washington, DC 20037.).

Trenkner L. L. Achterberg C. L. (1991, December). Use of focus groups in evaluating nutrition education materials. Journal of the American Dietetic Association, 91(12), 1577–1581.

U.S. Department Of Health and Human Services, Public Health Service, & National Institutes Of Health. (April, 1992). Making health communication programs work: A planner's guide (NIH Publication No. 92–1493)Bethesda, MD: Office of Cancer Communications, National Cancer Institute.

Zimmerman M. Newton N. Frumin L Wittet S. (1989). Developing health and family planning print materials for low-literate audiences: A guide.Seattle, WA: Program for Appropriate Technology in Health.

Zucker D. (1989, June). The advertising agency: Your partner in communications (DPE-5972–2-00–7070-00)Washington, DC: AIDSCOM Project.

Advocacy Institute. (1998). Media strategies for smoking control.Washington, DC: Author.

Manilov M. (1999). Media how-to guidebook.San Francisco: Media Alliance.

Rodgers J. Adams W. (1994). Media guide for academics.Los Angeles: Foundation for American Communications.

Wallack L. Dorfman L. Jernigan D. Themba M. (1993). Media advocacy and public health: Blending science, politics, and activism.Newbury Park, CA: SAGE Publications.

Wallack L. Woodruff K. Dorfman L. Diaz I. (1999). News for a change.Thousand Oaks, CA: SAGE Publications.

Weiner L. (1994). Media advocacy for tobacco control.Sacramento, CA: California Department of Health Services.

Glanz K. Rimer B. (1997). Theory at a glance: A guide for health promotion practice.Washington, DC: National Cancer Institute, National Institutes of Health.

Middlestadt S. E. Bhattacharya K. Rosenbaum J. Fishbein M. Shepherd M. (1996, October). The use of theory-based semi-structured elicitation questionnaires: Formative research for CDC's Prevention Marketing Initiative. Public Health Reports..

Andreasen A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment.San Francisco: Jossey-Bass.

Bonk K. Griggs H. Tynes E. (1999). The Jossey-Bass guide to strategic communications for non-profits.San Francisco: Jossey-Bass.

Krueger R. A. (1994). Focus groups: A practical guide for applied research (2nd ed.). Thousand Oaks, CA: SAGE Publications.

Debus M. (1990). Handbook for excellence in focus group research.Washington, DC: Academy for Educational Development.

Goldman A. E. Mcdonald S. S. (1987). The group depth interview: Principles and practice.Englewood Cliffs, NJ: Prentice-Hall.

Greenbaum T. L. (1998). The handbook for focus group research.Thousand Oaks, CA: SAGE Publications.

Guba E. G. Lincoln Y. S. (1990). Fourth generation evaluation.Newbury Park, CA: SAGE Publications.

Hayes T. J. Tatham C. B. (Eds.). (1989). Focus group interviews: A reader (2nd ed.). Chicago: American Marketing Association.

Krueger R. A. (1994). Focus groups: A practical guide for applied research (2nd ed.). Thousand Oaks, CA: SAGE Publications.

Krueger R. A. (1998). Developing questions for focus groups.Thousand Oaks, CA: SAGE Publications.

Krueger R. A. (1998). Involving community members in focus groups.Thousand Oaks, CA: SAGE Publications.

Krueger R. A. (1998). Analyzing and reporting focus group results.Thousand Oaks, CA: SAGE Publications.

Krueger R. A. Casey M. A. (2000). Focus groups: A practical guide for applied research (3rd ed.). Thousand Oaks, CA: SAGE Publications.

Merton R. K. Fiske M. Kendall P. L. (1990). The focused interview (2nd ed.). New York: The Free Press.

Morgan D. L. Krueger R. A. (Eds.). (1998). The focus group kit.Thousand Oaks, CA: SAGE Publications.

Patton M. Q. (1990). Qualitative evaluation and research methods (2nd ed.). Newbury Park, CA: SAGE Publications.

Tesch R. (1990). Qualitative research: Analysis types and software tools.New York: Falmer.