Abstract
Most societies attempt to manage at least some of the behaviors of at least some of their citizens. To accomplish this, they have at hand the tool sets of education, marketing and law. This presentation. presents a theoretic base for the consideration of ethical behavior management. To that end, it considers a number of well-reasoned moral and political philosophy literatures, and what they might contribute to social marketing.
Utilitarianism calls for the greatest good for the greatest number and suggests that the ends justify the means. Liberalism calls for a focus on individual rights and personal freedoms. Contextualism raises issues about these other philosophies by asking questions about: their meaning in a specific time and place; here, ethicality is judged in the framework of the customs of the culture.
Get full access to this article
View all access options for this article.