Social Alliances: Company/Nonprofit Collaboration

Abstract

During the past four years, Avon's 450,000 U.S. sales representatives have raised $22 million to provide access to breast cancer screening and education. The representatives often incorporate breast cancer awareness into their conversations with clients and provide related literature. The National Alliance of Breast Cancer Organizations and the YWCA. are Avon's partners in this effort.

American Express and Share Our Strength, an anti-hunger organization, have joined forces on multiple endeavors since 1991. Among them are Taste of the Nation, an annual nationwide series of fundraising events, now in its seventh year, supported by thousands of volunteer restaurateurs and chefs and Charge Against: Hunger, a national cause-related marketing campaign that ran for three years.

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