Conference Abstracts: Evaluating Social Marketing Campaigns: Strategies for Assessing Implementation and Campaign Impact

Andreasen A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment.San Francisco: Jossey-Bass, Inc.

Biglan T. Wagenaar A. (1997, October). Using alternative designs, such as multiple baseline and time series designs when random assignment to groups is not appropriate. Paper presented at the meeting of the Prevention Science Methodology Group on Designs for Community Preventive Intervention Trials, Seattle, WA.

Flay B. R. (1997, October). Variations on implementation and acceptance: Implications for different types of acceptance studies. Paper presented at the meeting of the Prevention Science Methodology Group on Designs for Community Preventive Intervention Trials, Seattle, WA.

Flay B. R. Cook T. D. (1989). Three models for summative evaluation of prevention campaigns with a mass media component. In Rice R. E. Atkin C. K. (Eds), Public Communication Campaigns, Second Edition (pp. 175–196). Newbury Park, CA: SAGE Publications

Mcguire W. J. (1989). Theoretical foundations of campaigns. In Rice R. E. Atkin C. K. (Eds), Public Communication Campaigns, Second Edition (pp. 43–66). Newbury Park, CA: SAGE Publications

Paisley W. (1989). Public communications campaigns: The American experience. In Rice R. E. Atkin C. K. (Eds), Public Communication Campaigns, Second Edition (pp. 15–38). Newbury Park, CA: SAGE Publications

Pentz M. A. (1997, October). Moving from efficacy to effectiveness in community trials: Amount, adherence, and reinvention as measures of intervention implementation. Paper presented at the meeting of the Prevention Science Methodology Group on Designs for Community Preventive Intervention Trials, Seattle, WA.

Prochaska J. O. Diclemente C. C. (1983). States and processes of self-change of smoking: Toward an integrative model of change. Journal of Consulting and Clinical Psychology, 51, 390–395.

Rogers E. M. (1995). Diffusion of Innovations, Fourth Edition.New York: Free Press.

Torres R. T. Preskill H. S. Piontek M. E. (1996). Evaluation strategies for communicating and reporting: Enhancing learning in organizations.Thousand Oaks, CA: Sage Publications.

Centers for Disease Control and Prevention, Knowledge About Causes of Peptic Ulcer Disease.MMWR (Morbidity and Mortality Weekly Report), 46 (42): 985–987.

Dougherty T. (1996). Don't mix brand with position. Brandweek, (13): 16.

Kotler P. Zaltman G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35:3–12.

O'Reilly B. (June 9, 1997). Why doctors aren't curing ulcers. Fortune: 100–112.

Prochaska J.O. Diclemente C.C. (1986). The transtheoretical approach: Crossing the traditional boundaries of therapy (2nd ed.). Homewood, IL: Dow Jones/Irwin.

Ries A. Trout J. (1981). Positioning: The battle for your mind.New York: McGraw Hill.

Ries A. Trout J. (1986). Marketing warfare.New York: McGraw Hill, pp 117–136.

Andreasen A.R. (1995). Marketing social change.San Francisco, CA: Jossey-Bass.

Betts N.M. (1992). The food consumption of young adults in the United States. Research News6 (1): 1–2.

Hertzler A.A. Frary R.B. (1989). Food behavior of college students. Adolescence24 (94): 349–356.

Horacek T. (1996). The effect of nutrition education and the differences in dietary intake and factors influencing intake according to personality preferences for a sample of college students. Doctoral Dissertation University of Nebraska, Lincoln. UMI #:9712513.

Jayanti R. K. Burns A.C. (1998) The antecedents of preventive health care behavior: An empirical study. Journal of the Academy of Marketing Science, 26 (1): 6–15.

Prochaska J.O. Diclemente C.C. Norcross J.C. (1992). In search of how people change: Applications to addictive behaviors. American Psychologist47 (9): 1102–1114.

Prochaska J. O. Velicer W.F. (1997) The transtheoretical model of health behavior change. American Journal of Health Promotion, 12 (1): 38–48.

Schuette L.K. (1993). Evaluation of the USDA's food guide pyramid using college students' dietary intake data. Masters thesis, Michigan State University.

Sigman-Grant M. (1996). Stages of Change: A framework for nutrition interventions?Nutrition Today, 31 (4): 162–170.

Skinner J.D. (1991). Changes in students' dietary behavior during a college nutrition course. Journal for Nutrition Education23 (2): 72–75.

Totheroh B.A. Ries M.S. Ries C.P. (1993). College students' compliance with current food recommendations. Journal of the American Dietetic Association93 (9): A63.

Andreasen A.R. (1995). Marketing social change.San Francisco: Jossey-Bass.

Baldonado A.A. (1996). Transcending the barriers of cultural diversity in health care. Journal of Cultural Diversity, 3 (1), 20–2.

Cave A. Maharaj U. Gibson N. Jackson E. (1995). Physicians and immigrant patients: Cross-cultural communication. Canadian Family Physician, 41, 1685–90.

Chachkes E. Christ G. (1996). Cross-cultural issues in patient education. Patient Education and Counseling, 27 (1), 12–21.

Hornberger J.C. Gibson C.D. Jr. Wood W. Dequeldre C. Corso I. Palla B. Bloch D.A. (1996). Eliminating language barriers for non-English-speaking patients. Medical Care, 34 (8), 845–56.

Nolde T. Smilie C. (1987). Planning and evaluation of cross-cultural health education activities. Journal of Advanced Nursing, 12, 159–165.

Pasick R.J. D'Onofrio C.N. Otero-Sabgal R. (1996). Similarities and differences across cultures: Questions to inform a third generation for health promotion research. Health Education Quarterly, 23 (Supplement), S142-S161.

Sabogal F. Otero-Sabogal R. Pasick R.J. Jenkins C.N.H. Perez-Stable E.J. (1996). Printed health education materials for diverse communities: Suggestions learned from the field. Health Education Quarterly, 23 (Supplement), S123-S141.

Woloshin S. Bickell N.A. Scwartz L.M. Gany F. Welch H.G. (1995). Language barriers in medicine in the United States. JAMA, 273 (9), 724–728.

Cassell M.M. Jackson C. Cheuvront B. (1998). Health Communication on the internet: An effective channel for health behavior change. Journal of Health Communication, 71–79.

The alleviation of maternal anemia in Indramayu Regency, Indonesia: Result from the Mother Care Project Working paper: 23. September 1993. John Snow Inc.

Allen L.H. Ahluwalia N. (1997). Improving iron status through diet. John Snow Inc./Omni Project.

De Negri B. Brown B. Hernandez O. Rosenbaum J. Roter D. (1977). Improving interpersonal communication between health care providers and clients.Maryland: Quality Assurance Project.

Deteccion de anemia en los servicions de salud. Pautas para los Administradores de programas. Path Health Tech. OMNI. Mayo 1997.

Dickin K. Griffiths M. (1997). A program planners' guide to consultive research for improving young child feeding. Prepared for the Health and Human Resource: Analysis (HHRAA) Project, The Manoff Group, Ellen Piwoz, SARA/Academy for Educational Development.

The Family Service Project (1993). Communication and counseling curriculum. Mother Care/John Snow. The Hopkins University/PCS. Mother Care. Nigeria.

Favin M. Baume Carol B. (1993). A guide to qualitative research for improving breastfeeding practices. The Manoff Group and Wellstart International. The Population and Human Resources Department. Washington, D.C.: World Bank.

Food and Agriculture Organization and International Life Science Institute (1977). Preventing micronutrient malnutrition: A guide to food based approaches.ILSI Press.

Griffiths M. Dickin K. Flavin M. (March, 1996) Promoting the growth of children. What works: Rationale and guidance for programs.The World Bank Human Development Department. The Manoff Group.

Programa Nacional de educacion nutricional. (1994). Estrategia de comunicacion para temas prioritarios. Preparado por el Departamento de Nutricion Unidad de Educacion para la Salud. Minsterio de Salud de El Salvador. The Manoff Group.

Graeff J. Elder J.P. Mills Booth E. (1998). Communication for health and behavior change: A developing country perspective.Academy for Educational Development.

Griffiths M. (1991). The weaning project. Improving young child feeding practices in Indonesia: Project overview.Manoff Group, Inc.

Griffiths M. De Grijalva Y. (1991). The weaning project. Improving young child feeding practice in Ecaudor, result of formative research.The Manoff Group.

Institute for Development Training (1993). Communication and counseling skills. Training course in women's health. Module 2.

Murray J. Newes G. A. Graeff J. Fields R. Rasmusson M. Salgado R. Sanhvi T. (1996). Emphasis behaviors in maternal and child health: Focusing in caretaker behaviors to develop maternal and child health programs in communities.BASICS.

Rosen D. S. (1997). Conducting a qualitative assessment of Vitamin A deficiency: A field guide for program managers.Helen Keller, Inc.New York.

Sarap B. Pinoy S. (1995). The Phillipine experience in massive micronutrient intervention. Year 3. Department of Health Nutrition Service. Phillipines.

Seidel R.E. (1996). Strategies for promoting Vitamin A production, comsumption and supplementation: Four case studies.Academy for Educational Development.

Slater S. Saade C. (1996). Mobilizing commercial sector for public health objective: A practical guide. UNICEF Project.

Winnard K. (1993). Applying social marketing to maternal health projects. The mother care experience. Manoff Group, Inc. Mother Care.

Belinoff R. (1996). Public health reform. Journal of Public Health Management and Practice, 2 (1).

Belinoff R. (1995). Branding: Confessions of a social marketing man. Social Marketing Quarterly, (2) 3.

Drucker P. F. (1992). Managing for the future.New York, NY: Truman Talley/Dutton.

Louis G. (1991). What's the big idea?New York, NY: Double Day.

Ogilvey D. (1987). On advertising.New York, NY: Harper and Row.

Ries A. Trout J. (1994). The 22 immutable laws of marketing.New York, NY: Harper Business.

Bhar S. (1995). Drug use among Utah students: Brigham Young University, Center for Studies of the Family.

Bauman K.E. Laprelle J. Brown J.D. Koch G.G. Padgett C.A. (1991). The influence of three mass media campaigns on variables related to adolescent cigarette smoking: Results of a field experiment. American Journal of Public Health, 81, 597–604.

Carter W.B. (1983). Derision making and preventive health behavior: Prospective modeling and prediction of influenza vaccination. Final Report for Health Services Research and Development Grant No. BR 80–569. Washington, D.C.: Heath Services Research and Development, Veteran's Administration.

Chasin L.C. Corty E. Presson C. (1981). Predicting adolescents' intentions to smoke cigarettes. Journal of Health and Social Behavior, 22.

Centers for Disease Control & Prevention, U.S. Department of (1994, October 21). Reasons for tobacco use and symptoms of nicotine withdrawal among adolescent and young tobacco users — United States — 1993. In CDC Surveillance Summaries, (43) 1. Washington, D.C.: U.S. Government Printing Office.

Fishbein M. Ajzen I. (1975). Beliefs, attitude, intention, and behavior: An introduction to theory of and research.Massachusetts: Addison-Wesley.

Flynn B.S. Worden J.K. Secker-Walker R.H. Pirie P.L. Badger G.J. Carpenter J.H. Geller B.M. (1994). Mass media and school interventions for cigarette smoking prevention: Effects 2 years after completion. American Journal of Public Health (vol #.).

Montano D.E. Kasprzyk D. Taplin S.H. (1997). The theory of reasoned action and the theory of planned behavior. In Glanz K. Lewis F.M. Rimer B.K. (Eds), Health Behavior and Health Education (85–112). San Francisco: Jossey-Bass. SGR.

Wallack L. Sciandra R. (1991). Media advocacy and public education in the community trial to reduce heavy smoking. International Quarterly of Community Health Education..

Warner K.E. Murt M. (1986). Impact of the anti-smoking campaign on smoking prevalence: A cohort analysis. Journal of Public Health Policy Winter, 434–39.

Worden O.K. Flynn B.S. Solomon I.J. Secker-Walker R.H. Badger G.J. Carpenter J.H. Carpenter G.J. (1996). Using mass media to prevent cigarette smoking among adolescent girls. Health Ed. Quarterly, November (23), 4:453–468.

Hastings G.B. Ryan H. Teer P. Mackintosh A.M. (1994). Cigarette advertising and children's smoking: Why Reg was withdrawn. British Medical Journal, 309. October: 933–937.

Hastings G.B. Haywood A. (1991). Social marketing and communication in health promotion. Health Promotion International, 6 (2): 135–145.

Ling J.C. Franklin B.A.K. Lindsteadr J.F. Gearon S.A.N. (1992). Social marketing: Its place in public health. Annual Review of Public Health, 13: 341–362.

Goldberg M.E. (1994). Social marketing: Are we fiddling while Rome burns' Presidential Address. Society for Consumer Psychology, (February 19th).

Fox K.F.A. Kotler P. (1980–81). Reducing cigarette smoking: An opportunity for social marketing?Journal of Health Care Marketing, 1 (1): 8–17.

Hynd S.W. (1990). Do derision-makers have the capacity to make the strategies work?World Health Forum, 11: 155–164.

Murray G.G. Douglas R.R. (1988). Social marketing in the alcohol policy arena. British Journal of Addiction, 83: 505–511.

Hastings G.B. Huhes K. Lawther S. Lowery R.J. (1998). The role of the public in water fluoridation: Public health champions or anti-fluoridation freedom fighters?British Dental Journal, 184 (1): 39–41.

Andreasen A.R. (1995). Marketing social change.San Francisco: Jossey-Bass.

Maibach E.W. Cotton D. (1995). Moving people to behavior change: A staged social cognitive approach to message design. Chapter 3 in Maibach E.W. Parrot R.L. (Eds). Designing Health Messages.London: SAGE Publications, 41–64.

Pollay R.W. Siddarth S. Siegal M. Hadix A. Merritt R.K. Giovino G.A. Erikson M.P. (1996). The last straw? Cigarette advertising and realized market shares among youths and adults. 1979–1993. Journal of Marketing, 60 (April): 1–16.

Cabanero-Verzosa C. Bernaje M. G. De Guzman E. M. Hernandez J. R. S. Reodica C. N. Taguiwalo M. M. (December, 1989). Managing a communication program on immunization. Republic of the Philippines: The Department of Health and the HEALTHCOM Project, conducted by the Academy for Educational Development for the U.S. Agency for International Development.

Doak C. C. Doak L. G. Root J. H. (1985). Teaching patients with low literacy skills.Philadelphia: Lippincott.

Edmonson K. S. Spell J. J. (1991). Written materials and the client with low literacy skills. Infants and Young Children, 4 (1), 62–67.

Nitzke S. (1989). Improving the effectiveness of nutrition education materials for low literacy clients. Nutrition Today, pp. 17–23.

Plimpton S. Root J. (1994). Materials and strategies that work in low literacy health communication. Public Health Reports, 109 (1), 86–92.

Primas P. Lefor N. Johnson J. Helms S. M. Coats L. Coe M. K. (1992). Prenatal literature testing: A pilot project. Journal of Community Health, 17(1), 61–67.

Salazar B. P. Bryant C. A. Kent E. B. (in press). Applications of materials pretesting to Florida's Healthy Start program. Journal of Health Education..

Smith W.A. (1993, May). Dollars, data, and decisions: The role of program research in social change. (Available from the Academy for Educational Development; 1255 Twenty-Third Street, N.W. - Suite 400 Washington, DC 20037).

Smith W.A. Debus M. (1988, October). The role of qualitative research in AIDS prevention. (Available from the Academy for Educational Development; 1255 Twenty-Third St. N.W. - Suite 400 Washington, DC 20037).

Trenkner L. L. Achterberg C. L. (1991). Use of focus groups in evaluating nutrition education materials. Journal of the American Dietetic Association, 91(12), 1577–1581.

U.S. Department Of Health and Human Services, Public Health Service, & National Institutes Of Health. (April, 1992). Making health communication programs work: A planner's guide (NIH Publication No. 92–1493). Bethesda, MD: Office of Cancer Communications, National Cancer Institute.

Zimmerman M. Newton N. Frumin L. Wittet S. (1989). Developing health and family planning print materials for low-literate audiences: A guide.Seattle, WA: Program for Appropriate Technology in Health.

Zucker D. (1989). The advertising agency: Your partner in communications. (DPE-5972-2-00-7070-00). AIDSCOM Project.

Advocacy Institute. (1988). Media strategies for smoking control. Smoke Signals, Washington, D.C.

Benton Foundation. (1992). Media advocacy. Benton Bulletins, Washington, D.C.

Dorfman L. Wallack L. (1994). Advertising health: The case for counter ads. Public Health Reports..

Prospect Associates, ASSIST Training Manuals, Rockville, Maryland, 1993.

Wallack L. Dorfman L. Jernigan D. Themba M. (1993). Media advocacy and public health: Blending science, politics, and activism.Newbury Park, CA: Sage Publications.

Wallack L. Media advocacy: A strategy for empowering people and communities, Journal of Public Health Policy, 1994.

Weiner L. , (1994). Media advocacy for tobacco control, Tobacco Control Section, California Department of Health Services, Sacramento, 1994.

Andreasen A. R. , (1997). Marketing social change: Changing behavior to promote health, social development & the environment.San Francisco: Jossey-Bass.

Manoff R.K. (1985). Social Marketing: New imperative for pubic health..

Bolig Richard , (1997). Social marketing & health communications. The American Journal of Health Communications. (Spring).

Stuttaford G. (1989). Social marketing: Strageties for changing public behavior. Publisher's Weekly, Sept. 1.

Von Oech Roger (1983). A whack on the side of the head: How you can be more creative..

Andreasen A. (1992). A social marketing research agenda for consumer behavior researchers. In McAlister L. Rothschild M. (Eds.). Advances in consumer research, XX, 1–5. Association for Consumer Research, Provo, UT.

Bandura A. (1986). Social foundations of thought and action: A social cognitive theory.Englewood Cliffs, NJ: Prentice-Hall.

Biel A. (1992). How brand image drives brand equity. J Advtg Res33:RC6-RC12.

Bloom P.N. Novelli W.O. (1981). Problems and challenges of social marketing. J Marketing45:79–88.

Crimmins J. Ziff R.D. (1989). Planning for R.O.I. workbook.Prentice Hall, Englewood Cliffs, NJ: Prentice-Hall.

Ddb Needham Worldwide: Aperture: Advertising's strategic media concept.DDB Needham Worldwide, Inc., Chicago, n.d.

Fine S.H. (1981). The marketing of ideas and social issues.New York: Praeger.

Gore A. (1993). Creating a government that works better and costs less: The report of the national performance review.New York: Penguin Books.

Kotler P. Zaltman G. (1971). Social marketing: An approach to planned social change. J Marketing35:3–12.

Lefebvre R.C. Flora J.A. (1988). Social marketing and public health intervention. Health Educ Q, 15:299–315.

Lefebvre R.C. Doner L. Johnston C. Loughrey K. Balch G.I. Sutton S.M. (1994) Database marketing and message design: an example from the Office of Cancer Communications' ‘5 a day for Better Health’ program. In Maibach E. Parrott R. (Eds), Designing health messages: Approaches from communication theory and public health practice.Newbury Park, CA: Sage, forthcoming.

Manoff R.K. (1986). Social marketing: New imperative for public health.New York: Praeger.

Mcalister A. Puska P. Salonen J.T. Tuomilehto J. Koskela K. (1982). Theory and action for health promotion: Illustrations from the North Karelia project. Am J Public Health. 72:43–50.

Mcguire W.J. (1989). Theoretical foundations of campaigns. In Rice R.E. Atkin C.K. (Eds.) Public communications campaigns.Newbury Park, CA: SAGE Publications.

Moore J. Wells W.D. (1991). R.O.I. guidebook: Planning for relevance, originality and impact in advertising and other marketing communications.Chicago: DDB Needham Worldwide.

Novelli W.D. (1984). Developing marketing programs. In Frederiksen L.W. Solomon L.J. Brehony K.A. (Eds.) Marketing Health Behavior: Principles, Techniques and Applications.New York: Plenum Press.

Plummer J. (1984–85). How personality makes a difference. J Advtg Res24:27–31.

Prochaska J. Diclemente C. (1983). Stages and processes of self-change in smoking: Towards an integrative model of change. J Clin Consult Psych51:390–395.

Rogers E. (1983). Diffusion of innovations (3rd ed.). Free Press, New York.

Romans M.C. Marchant D.J. Pearse W.H. Gravenstine J.F. Sutton S.M. (1991). Utilization of Screening Mammography — 1990. Women's Health Issues, 1:68–73.

Roper W.L. (1993). Health communication takes on new dimensions at CDC. Public Health Rep108:179–183.

Rudd J. Glanz K. (1990). How individuals use information for health action: Consumer information processing. In Glanz K. Lewis F.M. Rimer B.K. (eds.) Health Behavior and Health Education: Theory, Research, and Practice.San Francisco: Jossey-Bass.

U.S. Department Of Health and Human Services. (1989). Making health communications programs work, National Cancer Institute, Bethesda, MD.

Walsh D.C. Rudd R.E. Moeykens B.A. Moloney T.W. (1993). Social marketing for public health. Health Affairs22:104–11.

Wells W.D. (1989). Planning for R.O.I.: Effective advertising strategy.Englewood Cliffs, NJ: Prentice Hall.

Debus M. Handbook for excellence in focus group research.Washington, D.C.: Academy for Educational Development.

Goldman A.E. Mcdonald S.S. (1987). The group depth interview: Principles and practice.Englewood Cliffs, NJ: Prentice-Hall.

Krueger R.A. (1994). Focus groups: A practical guide for applied research.Thousand Oaks, CA: Sage.

Krueger R.A. (1997). Moderating focus groups.Thousand Oaks, CA: Sage.

Krueger R.A. (1997). Asking questions in focus groups.Thousand Oaks, CA: Sage.

Krueger R.A. (1997). Analyzing and reporting focus group results.Thousand Oaks, CA: Sage.

Krueger R.A. Jean K. (1997). Involving community members in focus groups.Thousand Oaks, CA: Sage.

Morgan D. (1988). Focus groups as qualitative research.Thousand Oaks, CA: Sage.