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Behavioral Economics and Social Marketing: New Allies in the War on Absent Behavior

Social Marketing Quarterly

Impact Factor: 2.3 / 5-Year Impact Factor: 2.6

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First published online June, 2010

Behavioral Economics and Social Marketing: New Allies in the War on Absent Behavior

Volume 16, Issue 2

https://doi.org/10.1080/15245001003796241

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References

1.

Ariely

D.

Loenstein

G.

(2006). The heat of the moment: The effect of sexual arousal on sexual decision making. Journal of Behavioral Decision Making, 19, 87–98. doi: 10.1002/bdm.501.

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