AdkinsS. (1999). Cause related marketing: Who cares wins. Oxford, England: Butterworth-Heinemann.
2.
AndreasenA. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco, CA: Jossey-Bass.
3.
AndreasenA. (2001). Ethics in social marketing. Washington, DC: Georgetown University Press.
4.
AndreasenA. (2006). Social marketing in the 21st century. Thousand Oaks, CA: SAGE Publications.
5.
DonovanR.HenleyN. (2003). Social marketing: Principles and practice. Victoria, Australia: IP Communications.
6.
GrierS.BryantC. A. (2004). Social marketing in public health. Annual Review of Public Health, 26, 319–339.
7.
HastingsG. (2007). Social marketing: Why should the Devil have all the best tunes?London: Butterworth-Heinemann.
8.
KotlerP.LeeN. (2008). Social marketing: Influencing behaviors for good (3rd ed). Thousand Oaks, CA: SAGE Publications.
9.
KruegerR. A.CaseyM. A. (2000). Focus groups: A practical guide for applied research (3rd ed). Thousand Oaks, CA: SAGE Publications.
10.
LaczniakG. R.MurphyP. E. (1993). Ethical marketing decisions: The higher road. Needham Heights, MA: Allyn & Bacon.
McKenzie-MohrD.SmithW. (1999). Fostering sustainable behavior: An introduction to community-based social marketing (2nd ed.). Gabriola Island, British Columbia, Canada: New Society Publishers.
13.
PeattieK.PeattieS. (2009). Social marketing: A pathway to consumption reduction?Journal of Business Research, 62, 260–268.