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It's All about the Customer … and the Context

Social Marketing Quarterly

Impact Factor: 1.4 / 5-Year Impact Factor: 2.2

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First published online September, 2007

It's All about the Customer … and the Context

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Volume 13, Issue 3

https://doi.org/10.1080/15245000701490644

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References

1.

Hastings

G.

2006. Ten promises to Terry: Towards a social marketing manifesto. Health Education106(1): 5–8.

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