Encouraging African-American Women to “Take Charge. Take the Test”: The Audience Segmentation Process for CDC'S HIV Testing Social Marketing Campaign*

Aeffect, Inc.2004. Summary report: HIV testing campaign focus groups and in-depth interviews. Unpublished proprietary report prepared for CDC, Deerfield, IL.

Alan Newman Research. 2005. CDC HIV campaign message testing: Focus groups and in-depth interviews. Unpublished proprietary report prepared for CDC, Richmond, VA.

Andreasen A. 1995. Marketing social change. Washington, DC: Jossey-Bass.

Centers For Disease Control and Prevention.2000. Behavioral risk factor surveillance system (BRFSS). Atlanta, GA.

Centers For Disease Control and Prevention.2002. HIV testing survey. HIV/AIDS Special surveillance report 5. Atlanta, GA.

Centers For Disease Control and Prevention, National Center for Health Statistics.2003a. Deaths: Leading causes for 2001. National Vital Statistics Report52(9). Atlanta, GA.

Centers For Disease Control and Prevention.2003b. Advancing HIV Prevention: New strategies for a changing epidemic-United States, 2003. Morbidity and Mortality Weekly52(15): 329–32. Atlanta, GA.

Centers For Disease Control and Prevention.2003c. Behavioral risk factor surveillance system (BRFSS). Atlanta, GA.

Centers For Disease Control and Prevention.2004a. Cases of HIV infection and AIDS in the United States. HIV/AIDS Surveillance Report15. Atlanta, GA.

Centers For Disease Control and Prevention.2004b. Cases of HIV infection and AIDS in the United States. HIV/AIDS Surveillance Report16. Atlanta, GA.

Centers For Disease Control and Prevention.2004c. HIV/AIDS among women. HIV/AIDS Fact Sheet. Atlanta, GA. http://www.cdc.gov/hiv/pubs/facts/women.htm (accessed February 24, 2006).

Centers For Disease Control and Prevention.2005a. Advancing HIV Prevention: Interim Technical Guidelines for Selected Interventions. Atlanta, GA. http://www.cdc.gov/hiv/topics/prev_prog/AHP/resources/guidelines/AHPIntGuidfinal.pdf (accessed February 24, 2006).

Centers For Disease Control and Prevention.2005b. African Americans: Overview. Atlanta, GA. http://www.cdc.gov/hiv/topics/aa/index.htm (accessed February 24, 2006).

Centers For Disease Control and Prevention.2005c. HIV transmission among black women-North Carolina, 2004. Morbidity and Mortality Weekly Report54(04): 89–94. Atlanta, GA.

Centers For Disease Control and Prevention.2005d. What if I test positive for HIV?Frequently Asked Questions. Atlanta, GA. http://www.cdc.gov/hiv/pubs/faq/faq11.htm (accessed February 24, 2006).

Centers For Disease Control and Prevention.2006. If I think I have been exposed to HIV, how soon can I get tested?Frequently Asked Questions on HIV Testing. Atlanta, GA. http://www.hivtest.org/subindex.cfm?Fuse=Action=FAQ (accessed February 24, 2006).

Glanz K. Rimer B. Lewis F. 2002. Health behavior and health education: Theory, research, and practice. 3rd ed.San Francisco, CA: Jossey-Bass.

Glynn M. Rhodes P. 2005. “Estimated HIV prevalence in the United States at the end of 2003.” Presented at the National HIV Prevention Conference, Atlanta, GA. June 14, 2005.

Kotler P. Roberto N. Lee N. 2002. Social marketing: Improving the quality of life. Thousand Oaks, CA: SAGE Publications.

Novelli Porter 2001. Healthstyles 2001 survey. Unpublished proprietary survey data for Porter Novelli, Washington, DC.

Shepherd M. Pollard W. Bonds M. Anderton J. 2001. KNOW NOW! A social marketing campaign for increasing awareness of HIV status. Presentation at the National HIV Prevention Conference, Atlanta, GA.

U.S. Census Bureau.2003. Marital status of people 15 years and over, by age, sex personal earnings, race and Hispanic origin, Black onlyhttp://www.census.gov/population/socdemo/hh-fam/cps2003/tabA1-black.pdf (accessed January 15, 2005).

U.S. Department of Labor.2005. Women as major health care consumers. Fact Sheethttp://www.dol.gov/ebsa/newsroom/fshlth5.html (accessed January 15, 2005).