From Snake Oil Salesmen to Trusted Policy Advisors: The Development of a Strategic Approach to the Application of Social Marketing in England

Abstract

Get full access to this article

View all access options for this article.

References

Department Of Health.2006. Our Health our care our say. London: Department of Health.

Wanless

2002. Securing our future health: Taking a long-term view. London: Final Report. HM Treasury.

National Consumer Council.2006. It's our health!. Independent review and recommendations for the first national social marketing strategy for health in England. London: National Consumer Council.

National Social Marketing Centre.2005. Social Marketing Pocket Guide. London: National Social Marketing Centre.

Further details and related papers are available via the website www.nsms.org.uk.