Developing an Outcomebased Training for Social Marketing

Andreasen A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment.San Francisco: Jossey-Bass.

Andreasen A. R. (2002, Spring). Marketing social marketing in the social change market place. Journal of Public Policy and Marketing, 21(1), 3–13.

Armstrong H. Britton B. Pickles T. (1991, April). Developing training skills: A trainer's guide to experiential learning.London: Longman Group.

Cassady D. Culp J. Watnik M. (2002, Winter). Using social marketing to promote a healthy diet and physical activity: The need for training public health professionals. Social Marketing Quarterly, 8(4), 53–62.

Gragg C. I. (1982, November). Because wisdom can't be told. Harvard Business Review, 82.

Kotler P. Roberto N. Lee N. (2002). Social marketing: Improving the quality of life (2nd ed.). Thousand Oaks, CA: SAGE Publications.

Social Policy Development Centre. (2002). Dimensions of the nonprofit sector in Pakistan (SPDC Working Paper, No. 1). Karachi, Pakistan: Author.