Abstract

Get full access to this article
View all access options for this article.
References
1.
Doner
L.
(2003 ). Approaches to evaluating social marketing programs . Social Marketing Quarterly , 9 (3 ), 18 –26 .
2.
Manoff
R. K.
(1985 ). Social marketing: New imperative for public health. Westport, CT : Praeger .
