DonovanR. J. (2000). Understanding the social determinants of health. Social Marketing Quarterly, 6(3), 55–57.
2.
DonovanR. J.HenleyN. (2002). Social marketing: The business of social change (in press). Melbourne, Australia: IP Communications.
3.
Giles-CortiB.ClarksonJ. P.DonovanR. J.FrizzellS.CarrollA.PikoraT.JallehG. (2001). Creating smoke-free environments in recreational settings. Health Education and Behaviour, 28(3) 341–351.
4.
GoldbergM. E. (1995). Social marketing: Are we fiddling while Rome burns?Journal of Consumer Psychology, 4(4), 347–370.
5.
HastingsG. B.HaywoodA. (1991). Social marketing and communication in health promotion. Health Promotion International, 6(2), 135–145.
6.
HastingsG.MacfadyenL.AndersonS. (2000). Whose behavior is it anyway? The broader potential of social marketing. Social Marketing Quarterly, 6(2), 46–58.
7.
MaibachE. W.CottonD. (1995). Moving people to behaviour change: A staged social cognitive approach to message design. In MaibachE. W.ParrottR. L. (Eds), Designing health messages (pp. 41–46). London: SAGE Publications.
8.
Vanden HeedeF. A.PelicanS. (1995). Reflections on marketing as an inappropropriate model of nutritional education. Society for Nutritional Education, 27(3), 141–145.
9.
WallackL.DorfmanL.JerniganD.ThembaM. (1993). Media advocacy and public health: Power for prevention.Newbury Park, CA: SAGE Publications.