The influence of informal learning processes of social network sites on the subjective well-being of women in rural areas / La influencia de procesos de aprendizaje informal en las redes sociales digitales en el bienestar subjetivo de mujeres de zonas rurales

Abstract

This study provides a predictive model of the subjective well-being of rural women who participate in social network sites. Three processes of informal learning in digital social networks (participation, identity consistency and relationships) are used as predictors. An ex post facto correlational study was supported by face-to-face interviews with 478 women from rural areas in the province of Seville, using a questionnaire with different scales. For data analysis we used confirmatory analytical techniques, using Smart PLS 2.0. The results provide an empirical model that contrasts the relationship hypothesis established, with high reliability and validity indicators. The results show that identity consistency has a direct effect on life satisfaction with networks. The informal learning processes (participation and relationships in virtual social networks) influence identity, but do not directly influence satisfaction.