Cultural psychology is the new effort to overcome an old problem in psychology as a science — its irrational effort to imitate the so-called ‘hard’ sciences by reducing complex phenomena to elementary constituents and attempt to ‘measure’ imaginary properties of the mind through quantitative methods applied to summary indices accumulated across various contexts. In a revolutionary move, cultural psychology reverses these social practices to replace them with a focus on the study of complexity of human psychological phenomena in their open-systemic flow in irreversible time — at all levels of (a) societal history, (b) personal life course and (c) immediate setting-specific innovations (microgenesis). The units of analysis used in cultural psychology are complex signs that entail the unity of observable and hidden parts of affective hyper-generalization by goals-oriented, meaning-constructing persons with agency. The example of one of the current theoretical frameworks — Cultural Psychology of Semiotic Dynamics — is used to illustrate the nature of cultural psychology as a basic human science.
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