The purpose of this paper is to provide a tool to better understand a community's knowledge of sustainable tourism principles. An assessment tool was developed to help identify factors of a community's knowledge of sustainable tourism. Exploratory factor analysis was performed to determine the latent structure of the set of variables. Five factors of a stakeholder's understanding of sustainable tourism development were identified in this study. These factors were (1) natural resources, (2) planning, (3) economic concerns, (4) educational needs, and (5) awareness of tourism.
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