Location attractiveness, which concerns the overall perception of a location, is a dominant factor that drives travellers to a destination. Past studies mainly focused on the underlying antecedents that influence the attractiveness of a location. This paper sheds light on a theoretical model relating to the impact of location attractiveness. From behavioural—intention theories and goal-directed theories, we design a theoretical framework that the intention may be predicted by underlying beliefs on perceived location attractiveness, effort expectancy, social norms, and self lifestyle fit.
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