Abstract
This teaching case brings the true story of a destructive fire at mobile phone company Vodafone in The Netherlands to life. The fire has had a huge impact on the company, its customers, and society at large. The story illustrates the impact of mobile phone communication disturbances, and crisis communication within organizations. The case is suitable for classes of bachelor students in business economics or information technology, and for executive education. The case is written as a play, which enables course participants to engage in experiential learning. Materials provided include actual communication material developed by Vodafone during the crisis.
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